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white spirit
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.10–$9.91) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Review moat
Good589.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Market size
Good£316K£316K/yr · 287K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.91avg listing price — sweet spot $15–$100
Price range
Bad£2.10–£9.91cheapest to priciest tracked listing — scored on the share inside $15–$100