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white spirit for cleaning brushes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good822.58avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.10–£28.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Market size
Bad£88K£88K/yr · 81K searches
Avg price
Bad£7.35avg listing price — sweet spot $15–$100