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white metal paint
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.64avg listing price — sweet spot $15–$100
Review moat
Okay3,565.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad£88K£88K/yr · 72K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad£5.61–£16.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand