54
white masonry paint exterior
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Growth
Great+63.8%90-day search growth — must beat 0% to launch
Avg price
Good£14.11avg listing price — sweet spot $15–$100
Price range
Good£5.42–£26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£131K£131K/yr · 96K searches
Review moat
Okay3,750.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand