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white electrical tape
Skip itPrices mostly outside the sweet spot ($1.11–$12.12) — this niche doesn't clear our bar today.
Conversion
Incredible27.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Okay2,315.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 62K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Avg price
Bad£4.36avg listing price — sweet spot $15–$100
Price range
Bad£1.11–£12.12cheapest to priciest tracked listing — scored on the share inside $15–$100