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Prices mostly outside the sweet spot ($2.26–$12.82) — this niche doesn't clear our bar today.

Market size 29Growth 54Conversion 100Competition 21Returns 98Price range 0Avg price 12Brand share 34Review moat 33Quality gap 24

Conversion

Incredible23.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Good+26.5%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,195.38

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£131K

£131K/yr · 127K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Avg price

Bad£4.37

avg listing price — sweet spot $15–$100

Price range

Bad£2.26–£12.82

cheapest to priciest tracked listing — scored on the share inside $15–$100