45
white cable tidy
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,736.7avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.55avg listing price — sweet spot $15–$100
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.24–£16.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£43K£43K/yr · 69K searches