40
wheel
Skip itPrices mostly outside the sweet spot ($4.84–$17.72) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£266K£266K/yr · 660K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,546.9avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.01avg listing price — sweet spot $15–$100
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Price range
Bad£4.84–£17.72cheapest to priciest tracked listing — scored on the share inside $15–$100