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wet floor sign
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great203.73avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.73–£33.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Market size
Okay£157K£157K/yr · 64K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand