55
waterproof tape
Worth a lookShows low returns (0.5%), but a deep review moat (14,918 avg reviews) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£294K£294K/yr · 310K searches
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.14–£23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.11avg listing price — sweet spot $15–$100
Review moat
Bad14,918.26avg incumbent reviews — the moat a new listing must climb