47
water softener
Skip itPrices mostly outside the sweet spot ($4.30–$564.44) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£382K£382K/yr · 115K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,828.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£208.47avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad£4.30–£564.44cheapest to priciest tracked listing — scored on the share inside $15–$100