45
water filter tap
Skip itWeak search conversion (1.8%) — this niche doesn't clear our bar today.
Avg price
Incredible£29.57avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£5.30–£102.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£313K£313K/yr · 572K searches
Review moat
Okay2,380.77avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Signals High Returns