55
washers
Worth a lookShows low returns (1.5%), but soft demand (+7.0% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good516.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.32avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good£323K£323K/yr · 239K searches
Price range
Okay£2.87–£179.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.0%90-day search growth — must beat 0% to launch