42
wallpaper scorer
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,356.56avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.56avg listing price — sweet spot $15–$100
Price range
Okay£3.76–£23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£56K£56K/yr · 41K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf