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wallpaper paste ready mixed
Skip itSoft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,549.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.59–£20.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£135K£135K/yr · 110K searches
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-35.0%90-day search growth — must beat 0% to launch