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wallpaper glue
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£688K£688K/yr · 521K searches
Review moat
Okay3,139.19avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.59–£20.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.98avg listing price — sweet spot $15–$100
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand