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wallpaper brush
Skip itPrices mostly outside the sweet spot ($2.49–$10.48) — this niche doesn't clear our bar today.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,072.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£105K£105K/yr · 113K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£5.74avg listing price — sweet spot $15–$100
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.49–£10.48cheapest to priciest tracked listing — scored on the share inside $15–$100