50
wall plugs
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($1.91–$15.67) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,206.31avg incumbent reviews — the moat a new listing must climb
Market size
Good£339K£339K/yr · 483K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.19avg listing price — sweet spot $15–$100
Price range
Bad£1.91–£15.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand