43
vinyl wrap
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.46–£27.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay3,538.49avg incumbent reviews — the moat a new listing must climb
Market size
Bad£81K£81K/yr · 942K searches
Avg price
Bad£6.81avg listing price — sweet spot $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.7%90-day search growth — must beat 0% to launch