55
vice
Worth a lookShows low returns (1.1%), but soft demand (-11.6% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£20.48avg listing price — sweet spot $15–$100
Price range
Great£5.74–£57.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good966.47avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay£223K£223K/yr · 328K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.6%90-day search growth — must beat 0% to launch