49
varnish brush
Skip itPrices mostly outside the sweet spot ($2.23–$9.98) — this niche doesn't clear our bar today.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,089.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 92K searches
Avg price
Bad£4.19avg listing price — sweet spot $15–$100
Price range
Bad£2.23–£9.98cheapest to priciest tracked listing — scored on the share inside $15–$100