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utility knife
Skip itSoft demand (-20.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Good£566K£566K/yr · 2.0M searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,708avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.94avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£17.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.6%90-day search growth — must beat 0% to launch