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underfloor heating thermostats
Skip itSoft demand (-48.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£28.83avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£8.11–£70.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great496.76avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad£18K£18K/yr · 35K searches
Growth
Bad-48.4%90-day search growth — must beat 0% to launch
Signals High Returns