49
under shelf storage
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Review moat
Good932.69avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Price range
Okay£5.48–£21.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 132K searches
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand