48
tung oil
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Great320.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.49avg listing price — sweet spot $15–$100
Price range
Great£7.40–£44.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£101K£101K/yr · 50K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf