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trowel
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Good936.38avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.3%90-day search growth — must beat 0% to launch
Market size
Good£323K£323K/yr · 313K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.60–£20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.40avg listing price — sweet spot $15–$100