53
torch
Worth a lookShows low returns (0.8%), but soft demand (-25.0% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible£2.3M£2.3M/yr · 3.3M searches
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£5.59–£22.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.67avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,682.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.0%90-day search growth — must beat 0% to launch