59
tool chest
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Good599.58avg incumbent reviews — the moat a new listing must climb
Market size
Good£767K£767K/yr · 700K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£142.31avg listing price — sweet spot $15–$100
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£28.64–£1020.26cheapest to priciest tracked listing — scored on the share inside $15–$100