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toilet sign
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.66–$14.10) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great167.43avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.86avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 154K searches
Price range
Bad£2.66–£14.10cheapest to priciest tracked listing — scored on the share inside $15–$100