56
toilet roll storage
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Good853.57avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.56avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.80–£24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£196K£196K/yr · 784K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand