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toilet roll holder
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great£1.6M£1.6M/yr · 3.5M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay3,297.94avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.85avg listing price — sweet spot $15–$100
Price range
Bad£3.39–£18.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.8%90-day search growth — must beat 0% to launch