45
tile paint
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£17.13avg listing price — sweet spot $15–$100
Price range
Good£8.19–£29.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay£172K£172K/yr · 459K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,665.79avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-26.2%90-day search growth — must beat 0% to launch