43
threshold strip
Skip itPrices mostly outside the sweet spot ($4.13–$16.01) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,119.37avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Market size
Bad£79K£79K/yr · 482K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Price range
Bad£4.13–£16.01cheapest to priciest tracked listing — scored on the share inside $15–$100