48
thermostat
Skip itSoft demand (-48.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£64.52avg listing price — sweet spot $15–$100
Market size
Great£1.2M£1.2M/yr · 771K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.16–£132.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,137.23avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-48.7%90-day search growth — must beat 0% to launch
Signals High Price