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thermal paint

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Soft demand (-63.8% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 63Competition 27Returns 98Price range 95Avg price 95Brand share 14Review moat 87Quality gap 68

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible£36.75

avg listing price — sweet spot $15–$100

Price range

Incredible£15.32–£64.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great262.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£35K

£35K/yr · 17K searches

Growth

Bad-63.8%

90-day search growth — must beat 0% to launch