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tapo extension lead
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£17.23avg listing price — sweet spot $15–$100
Review moat
Good697.4avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.58–£26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 39K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand