53
tape measure 10 metre
Worth a lookShows low returns (0.4%), but soft demand (-7.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£3.90–£29.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.74avg listing price — sweet spot $15–$100
Review moat
Okay2,029.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay£104K£104K/yr · 73K searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch