41
tall radiator
Skip itSoft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great294.03avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£100.65avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay£32.09–£194.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£36K£36K/yr · 94K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.2%90-day search growth — must beat 0% to launch
Signals High Price