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survival food
Skip itSoft demand (-63.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£45.79avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,371.98avg incumbent reviews — the moat a new listing must climb
Market size
Okay£119K£119K/yr · 162K searches
Price range
Okay£2.54–£318.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.9%90-day search growth — must beat 0% to launch