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52

surge protector

Worth a look

Shows low returns (0.9%), but soft demand (-8.5% this quarter) keeps it on the watch list.

Market size 30Growth 21Conversion 58Competition 73Returns 96Price range 86Avg price 71Brand share 57Review moat 41Quality gap 23

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Great£4.17–£99.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£14.53

avg listing price — sweet spot $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,405.42

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£136K

£136K/yr · 190K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch