54
surge protected extension lead
Worth a lookShows low returns (0.8%), but soft demand (-6.5% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.45avg listing price — sweet spot $15–$100
Market size
Good£646K£646K/yr · 791K searches
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£4.17–£33.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,964.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.5%90-day search growth — must beat 0% to launch