45
strong tape
Skip itPrices mostly outside the sweet spot ($2.14–$8.36) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad13,781.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad£66K£66K/yr · 102K searches
Avg price
Bad£4.74avg listing price — sweet spot $15–$100
Price range
Bad£2.14–£8.36cheapest to priciest tracked listing — scored on the share inside $15–$100