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Worth a lookShows searches that convert (20.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£702K£702K/yr · 778K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,129.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.46avg listing price — sweet spot $15–$100
Price range
Bad£2.47–£8.87cheapest to priciest tracked listing — scored on the share inside $15–$100