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stove rope
Skip itSoft demand (-73.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Good680.23avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.10avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 84K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£2.48–£16.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-73.3%90-day search growth — must beat 0% to launch