59
stove paint
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Growth
Great+71.5%90-day search growth — must beat 0% to launch
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,352.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.21–£20.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Market size
Okay£107K£107K/yr · 110K searches
Signals No Dominant Brand