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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 54Growth 25Conversion 97Competition 13Returns 98Price range 69Avg price 28Brand share 0Review moat 41Quality gap 32

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.98–£39.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£356K

£356K/yr · 238K searches

Review moat

Okay2,378.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.36

avg listing price — sweet spot $15–$100

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand