53
sticky back plastic
Worth a lookShows low returns (1.5%), but soft demand (-24.9% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£2.96–£30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£313K£313K/yr · 1.2M searches
Review moat
Okay2,598.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Growth
Bad-24.9%90-day search growth — must beat 0% to launch