43
sticks
Skip itPrices mostly outside the sweet spot ($1.00–$8.60) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Good571.75avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£71K£71K/yr · 200K searches
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Avg price
Bad£4.28avg listing price — sweet spot $15–$100
Price range
Bad£1.00–£8.60cheapest to priciest tracked listing — scored on the share inside $15–$100