53
step
Worth a lookShows low returns (0.5%), but soft demand (-6.1% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Market size
Good£638K£638K/yr · 1.6M searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.64–£23.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,685.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand