53
step stool
Worth a lookShows low returns (0.6%), but a deep review moat (8,708 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Good£740K£740K/yr · 1.5M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.95avg listing price — sweet spot $15–$100
Price range
Okay£5.70–£20.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Review moat
Bad8,707.92avg incumbent reviews — the moat a new listing must climb